Fabulous Finocchio's Drag Postcard. Joe Finocchio opened his famed San Francisco nightspot in 1936 at 506 Broadway after a customer, drinking in his father's speakeasy, performed an imitation of the legendary Sophie Tucker. This gave Joe the idea of a nightclub with men performing with all the glitter, sophistication and glamour of sophisticated women. Printed in 1971. Measures 8.25x"3.5"