Fabulous Finocchio's Drink Card / Brochure. Joe Finocchio opened his famed San Francisco nightspot in 1936 at 506 Broadway after a customer, drinking in his father's speakeasy, performed an imitation of the legendary Sophie Tucker. This gave Joe the idea of a nightclub with men performing with all the glitter, sophistication and glamour of sophisticated women. Printed card stock, blue front cover depicting the entryway, rear panel with venue drink menu, "Finocchio's serves the finest Kentucky bourbon and the finest imported Scotches". Printed in 1970. Measures 8" x 4"