Fiorucci Surefire Recipes Shopping Bag from the late 70s/early 80s with a see-through mesh insert. Fiorucci was launched in Milan in 1967 by Elio Fiorucci, the son of a shoe shop owner who felt inspired when returning home from a trip to London's Carnaby Street. After finding fans in the likes of Madonna and Andy Warhol, the label quickly shot to worldwide fame and became the 'It' brand to be seen in. Fiorucci always managed to successfully render the element of surprise. Measures 13 3/4" x 6 1/2".