Look Magazine: August 25, 1970, Volume 34 Number 17 MUSIC: Where the money is now; JACKSON FIVE: “Bubblegum soul takes off”; THE BAND: “$25,000 a night when they feel like it”; WOODSTOCK: “Why it can’t happen again” What to do if you’re mugged. Gale Sayers’ Tribute to Brian Piccolo. Look was a bi-weekly, general-interest magazine published in Des Moines, Iowa, from 1937 to 1971, with more of an emphasis on photographs than articles. A large-size magazine of 11 in × 14 in, it was generally considered a competitor to Life magazine.