Low Rider Happening January 1980. Downey CA. Riding a wave of Mexican-American pride that started in the 1960s, Low Rider Magazine hit the newsstands in 1977 with a unique blend of political and cultural writings and photographs of extravagantly restored vintage cars carefully lowered to cruise mere inches above asphalt boulevards across the Southwest. 42 pages on newsprint. Measures 8x10.5"