Very Rare Original Low Rider Magazine Vol 3 No 9 July 1980. San Jose, CA. Riding a wave of Mexican-American pride that started in the 1960s, Low Rider Magazine hit the newsstands in 1977 with a unique blend of political and cultural writings and photographs of extravagantly restored vintage cars carefully lowered to cruise mere inches above asphalt boulevards across the Southwest. 78 pages. Measures 8×11″