John Waters Polyester "Odorama" Scratch n' Sniff card. Brand new/ never used from the 1998 premiere of Polyester on the Independent Film Channel. Inspired by the gimmickry of genre maestro William Castle and such turn-of-the-sixties stunts as Smell-O-Vision and AromaRama, which piped scents into theaters during select films, Waters came up with his own proprietary system for incorporating the olfactory sense into the cinematic experience—all in order to bring audiences closer to Polyester’s housewife protagonist, Francine Fishpaw (Divine), whose own powerful sense of smell helps her steer her way through domestic turmoil. When the film was released in 1981, it was accompanied by the wonders of Odorama: scratch-and-sniff cards were distributed to audience members, who were then cued by the film precisely when to scratch off each of the ten numbered smells. In the inimitable Waters’ conception, the gimmick was also a genial prank on moviegoers: among the scents were fart, skunk spray, and dirty shoes. 5" by 11" heavy card stock.