Scott Madsen Poster Book. Simon & Schuster, 1984. Scott Madsen was a teenage gymnast who answered an ad in a small town newspaper, the ad was seeking a model for a new and different kind of home exercise equipment. The machine was Soloflex, the model was Scott Madsen. It was as if the two were made for each other, both sleek, efficient and full of potential. The Soloflex company continues to produce equipment, Scott produced many items himself, including two books, a video and several posters. This work contains 16 spectacular full-color posters of America’s hottest male pin-up of the 1980s. Photography by Aaron Jones and Lis DeMarco. Measures 12×15 inches.