Are You Loving?
Are You Loving? (Instrumental)
Brand Image is a trio formed in Bergamo, Italy in 1983. Created by the same group of musicians as their previous project Some Bizarre. The line-up is Marino Scarabelli (music, producer), Tiberio “Tyber” Scarfone (arrangement, producer) and Stefano Brignoli (lyrics) and vocalist Mauro Farina. Originally, Stefano sang the song but his performance was too close to the brand new Some Bizarre single, so they recruited Mauro for distinction.
“Are You Loving” was recorded at Regson Studio in Milan in 1983 and released on Il Discotto the same year. Similar in approach to Some Bizarre, the song’s music was composed by Marino as lyrics were written by Stefano with sitting on the sofa in the studio. The band created their signature sound using a Mini Moog, Prophet 5, Korg Synthesizer, Linn Drum. Mauro’s vocals are warm as he aggressively debates internally going out dancing or staying in and ordering take out. Where “Don’t Be Afraid” was the trio’s first experience at songwriting, ”Are You Loving” became a popular hit and gave the group strength and enthusiasm to continue this musical path. Tiberio was a fan of the Italian pop group ”Pooh” and their song “Non Siamo In Pericolo” had a solo break with an electric guitar and background bells that section inspired the guitar and claps solo in “Are You Loving”. Enrica Danesi makes a return appearance with her signature call-and-response back up vocals during the chorus. On the B-side is the instrumental version with extended breaks, drum claps and dubbed out bass lines.
Both songs have been remastered for vinyl by George Horn at Fantasy Studios in Berkeley. The vinyl comes housed in an exact replica of the original 1983 edition with bright yellow and magenta line graphics against a black background. Each copy includes a double-side postcard insert with lyrics and notes.